On September 19, Jiemian News learned
from multiple dealer channels that due to lower-than-expected demand for the
iPhone 14, the price of some channels has been lower than the official website
price, and some are more than 1,000 yuan lower than the official website price.
The more popular iPhone 14 Pro/Pro Max models still have a premium price, but
they are much cooler than the prices before and after the launch.
Jiemian News obtained two September
19 iPhone 14 quotations from different provinces. Among them, the quotation
from Huaqiangbei shows that the original price of 8699 yuan for the 512G
version of the iPhone 14 is 7730 yuan, which is 969 yuan lower than the
original price. Another quotation shows that the price of the same product is
7620 yuan, which is 1079 yuan lower than the original price. Some practitioners
described it this way: "iPhone 14 has crashed".
The Pro and Pro Max models with
higher demand and longer official website delivery period still maintain a
premium price, with a price increase between 100-1000 yuan, of which the purple
model has the most price increase. Previously, Jiemian News reported that the
premium of the scalper channel was as high as 4,000 yuan before the iPhone 14
was released.
An industry insider who has been
engaged in electronic product sales for many years analyzed Jiemian News that
the iPhone 14/Plus uses the same A15 chip as the iPhone 13, which is not very
attractive to consumers (especially iPhone 13 users). On the other hand, as far
as the person knows from the industry chain, "this year there is no
shortage of chips, no shortage of screens, and no shortage of electronic
materials." The demand for scalpers is not high. "If 14 and Plus also
use A16 chips, maybe scalpers won't cry this year."
But the hot-selling Pro/Pro Max does
not rule out a rapid price drop in the next period of time. For example, the
above-mentioned person said that some users purchased the iPhone 14 Pro before
and after the release. The official website originally showed that it would
arrive in mid-October, but it has already been shipped today.
The survey and analysis of the first
weekend of iPhone 14 pre-sale released by well-known Apple analyst Ming-Chi Kuo
pointed out that compared with the previous generation 13 series products, the
pre-order results of the 14 series Pro Max, Pro and two standard models were
good and medium respectively. Sex and bad. This is also in line with the market
performance after the official launch.
The survey also showed sluggish
demand for the 14 and 14Plus models, with pre-order results worse than the
iPhone SE 3 and iPhone 13 mini. These two products currently account for about
45% of the entire series shipments. Ming-Chi Kuo predicts that if the demand
for these two models does not improve after the launch, Apple may adjust its
shipment forecast within a few weeks, and it is possible to cut orders.
Apple's stock price showed that it
rose slightly on the day of its autumn conference on September 8, but it showed
a downward trend in the following days. As of press time, Apple's U.S. stock
market was quoted at $149 per share in pre-market, down 1.13%.
source: https://www.sina.com.cn/
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